GEO Guide — get your site read by AI

Plain-English guides to Generative Engine Optimization (GEO): how ChatGPT, Claude, and Perplexity actually read websites, and the concrete steps to become visible to them.

• What Is GEO? Make Your Site Visible to ChatGPT, Claude & Perplexity

  How AI assistants actually read websites — and the concrete steps that make your content visible to ChatGPT, Claude, and Perplexity. A plain-English intro to Generative Engine Optimization (GEO).

• GEO vs SEO: What's the Difference, and Do You Need Both?

  SEO ranks you in a list of links; GEO gets you read and cited by AI. Here's how they differ, where they overlap, and why you don't have to choose between them.

• How to Get Your Website to Show Up in ChatGPT and AI Search

  AI assistants cite some sites and ignore others. Here's a practical, prioritized checklist to make your site one that ChatGPT, Claude, and Perplexity can read and recommend.

• How to Show Up in Perplexity AI: A Practical Guide for Site Owners

  Perplexity answers with numbered citations and links out to its sources. Here's how to become one of those cited sources — and earn the referral traffic that comes with it.

• How to Show Up in Google's AI Overviews

  Google's AI Overviews summarize answers above the blue links — and they run on Google's regular search index. Here's how to become a source they cite, the honest way.

• Why Isn't My Site Showing Up in AI? A Troubleshooting Guide

  Asked ChatGPT about your topic and your site wasn't mentioned? Here are the most common reasons AI can't see you — in order of likelihood — and how to fix each one.

• How to Measure AI Traffic: Is ChatGPT Sending You Visitors?

  There's no single dashboard for AI traffic yet — but you can triangulate it. Three practical ways to tell whether ChatGPT, Perplexity, and Claude are reading and citing your site, and an honest look at the limits.

• Why AI Crawlers Can't Read Your JavaScript Site (and How to Fix It)

  ChatGPT, Claude, and Perplexity usually read raw HTML and skip JavaScript. If your content is drawn by JS, AI sees a blank page. Here's how to tell — and how to fix it.

• Next.js & React for AI: Making JavaScript Frameworks Visible to AI Crawlers

  React and Next.js can render on the server (visible to AI) or only in the browser (invisible). Here's how to tell which you're doing — and how to make your framework's content readable by AI crawlers.

• robots.txt for AI Crawlers: Should You Allow GPTBot and ClaudeBot?

  AI crawlers obey robots.txt. Block them and you stay out of AI answers; allow them and you can be cited. Here's how robots.txt works for AI, with a copy-paste example.

• AI Crawler List: GPTBot, ClaudeBot, PerplexityBot, and How to Allow Them

  A reference list of the main AI crawlers — what each one does and the robots.txt to allow or block them — so you can decide who reads your site.

• noindex & X-Robots-Tag: The Tag That Hides You From AI Search

  One stray noindex tag can erase a page from Google and AI search alike. Here's how noindex and X-Robots-Tag work, where they hide, and how to find and fix them.

• Semantic HTML for AI: Title, Meta Description, lang, and Landmarks

  Machines understand a page through its structural tags. Here's how a real title, meta description, lang attribute, and landmarks like <main> tell AI what your page is.

• Heading Structure (H1–H3): The Outline AI Reads

  Headings are the outline a machine uses to understand your page. Here's the simple rule — one H1, ordered H2s and H3s, no skipped levels — and how to get it right.

• Structured Data (JSON-LD) for AI Search: A Beginner's Guide

  Structured data spells out facts — author, price, rating — so AI doesn't have to guess. Here's what JSON-LD is, when it helps, and a copy-paste Article example.

• FAQ Pages and Schema for AI: Writing Q&A That Assistants Quote

  AI assistants love a clear question-and-answer format — it maps directly onto how people ask them things. Here's how to write FAQ content AI will quote, and the honest truth about FAQ schema in 2026.

• Image Alt Text: Describing Pictures So AI Understands Them

  AI can't see an image — it reads the alt text. Here's how to write alt that conveys what a picture means, when to leave it empty, and why it helps people too.

• Open Graph & Twitter Cards: How Your Link Looks When Shared or Cited

  When someone shares or an AI cites your page, Open Graph and Twitter Card tags decide the title, summary, and image shown. Here's the small block of tags that controls it.

• Sitemaps & Canonical URLs: Helping AI Find and Trust Your Pages

  A sitemap helps crawlers find every page; a canonical tag tells them which URL is the real one. Here's how both work for AI search, with copy-paste examples.

• What Is llms.txt? The File That Points AI to Your Best Pages

  llms.txt is an emerging, optional file that guides AI to your most important pages. Few sites have one, so it's an easy way to be early. Here's what it is and how to make one.

• How to Add robots.txt and llms.txt to Your Site (Any Platform)

  Got AI-visibility fixes but aren't sure where the files go? Exact placement for robots.txt, llms.txt, and head tags on WordPress, Shopify, Wix, Squarespace, and plain hosting — plus the exact question to ask ChatGPT.

• GEO for Local Businesses: Getting Found by AI Through Google Business Profile

  When someone asks AI for 'the best cafe nearby,' it leans on local data, not just your website. Here's how local businesses become visible to AI — mostly without touching code.

• GEO for WordPress: Making Your WordPress Site Visible to AI

  WordPress is mostly AI-friendly out of the box — but page builders, a stray setting, or the wrong plugin can still hide you. Here's how to make your WordPress site readable and cited by AI.

• GEO for Wix: Making Your Wix Site Visible to AI

  Modern Wix serves your content as HTML, so it's more AI-friendly than its old reputation — but a blocked crawler, an indexing switch left off, or a JS-only embed can still hide you. Here's what to check.

• GEO for Squarespace: Making Your Squarespace Site Visible to AI

  Squarespace renders your content as HTML, so it starts AI-friendly — but a single 'block AI crawlers' toggle, a per-page noindex, or an unpublished trial site can hide you. Here's what to check.

• GEO for Shopify: Getting Your Store Found by AI

  Shopify renders your store on the server, so it starts AI-friendly — but apps, themes, and product data can still trip you up. How to make your Shopify store readable and cited by AI.

• GEO for E-commerce: How Online Stores Get Cited by AI

  When shoppers ask AI for product recommendations, it leans on stores it can read and trust. Here's how any online store, on any platform, becomes visible to AI.